Core Values

Our vision is to make life easier for our customers, each other and our communities. It's one of the ways that we're going to become the 'go-to' agent. We put the customer at the heart of everything we do.

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Deliver WOW Through Service
At Morgan Randall, Anything Worth Doing Is Worth Doing With Wow.

Morgan Randall believes in transparency and accountability. We are part of a wide range of accredited bodies that ensure that you are fully protected. We have full client money protection and a complaints procedure if it is ever required so you don't have to worry about a thing.

SafeAgent, ARLA, NALS, London Rental Standard, TPO and TDS. Always ensure you use an agent registered to these organisations or your money may be at risk.

Embrace and Drive Change
Part Of Being In A Growing Company Is That Change Is Constant.

We never accept or become too comfortable with the status quo. We are ever evolving. If we want to continue to stay ahead of our competition and deliver a superior service, we must continually change and keep them guessing. They can copy our images, our service offerings, and the overall look of our business, but they cannot copy our people, our culture, or our service. As long as embracing constant change is a part of our culture, they will not be able to evolve as fast as we can.

We're Adventurous, Creative, and Open-Minded
At Morgan Randall, We Think It's Important For People And The Company As A Whole To Be Bold And Daring (But Not Reckless).

We're always seeking adventure and having fun exploring new possibilities. By having the freedom to be creative in our solutions, we're able to approach situations and challenges with an open mind.

Sometimes our sense of adventure and creativity causes us to be unconventional in our solutions (because we have the freedom to think outside the box), but that's what allows us to rise above and stay ahead of the competition.

Pursue Growth and Learning
At Morgan Randall, We Think It's Important For Our Team To Grow Both Personally And Professionally.

We believe that inside every member of our team is more potential than even they realize. Our goal is to help unlock that potential. Morgan Randall is growing. And as we grow, we get better and better.

It's hard work... but the only reason we aren't swamped by our competition is because what we do is hard, and we do it better than anyone else. If it ever gets too easy, then we'll have to start looking for a tidal wave of competition to wash us away.



Sure, people have done parts of what we do before, but what we've learned over the years at Morgan Randall is that the devil is in the details. And that's where we're breaking new ground.

Build Open and Honest Relationships With Communication
Fundamentally, We Believe That Openness And Honesty Make For The Best Relationships Because That Leads To Trust And Faith.

We value strong relationships in all areas: clients, customers, vendors, business partners, team members, and co-workers.

Strong, positive relationships that are open and honest are a big part of what differentiates Morgan Randall from most other companies. It's important to us to always act with integrity in our relationships, to be compassionate, friendly, loyal, and to make sure that we do the right thing and treat our relationships well.

Open, honest communication is the best foundation for any relationship, but at the end of the day it's not what we say or what we do, but how we make you feel that matters the most. In order for someone to feel good about a relationship, he/she must know that the other person truly cares about them, both personally and professionally.

Do More With Less
Morgan Randall Has Always Been About Being Able To Do More With Less.

We believe in operational excellence and realize that there is always room for improvement in everything we do. This means that our work is never done. In order to stay ahead of the competition (or would-be competition), we need to continuously innovate as well as make incremental improvements to our operations, always striving to make ourselves more efficient, always trying to figure out how to do something better. We use mistakes as learning opportunities.

We never lose our sense of urgency in making improvements. We never settle for "good enough" because good is the enemy of great. While our goal is to become a great company, we also want to become the greatest service company in our industry. We set and exceed our own high standards, constantly raising the bar for competitors and for ourselves.

Be Passionate and Determined
Passion Is The Fuel That Drives Us And Our Company Forward.

We value passion, determination, perseverance, and the sense of urgency.

We are inspired because we believe in what we are doing and where we are going. We don't take "no" or "that'll never work" for an answer because if we had, then Morgan Randall would have never started in the first place.

Passion and determination are contagious. We believe in having a positive and optimistic (but realistic) attitude about everything we do because we realize that this inspires others to have the same attitude.

Think Long Term
We're In It For The Long Run. What We Do Today Should Have a Lasting Impact.

We're not in it for a quick buck. Our business grows from strength to strength because of repeat business and word of mouth. We are extremely customer focused and put their needs first. When we invent and make changes by putting the need of our customers first, we need to be willing to think long term.

That ability to think ahead 3 to 5 year timeframes really is very useful. It allows a willingness to be misunderstood. Many of the inventions that we undertake may be perceived as strange and not be understood at first. If we think we're right then we continue with what we are doing, if we think we are wrong or we are criticized about what we are doing we change it, we fix it. It's important to think about those things but never to buckle to standard pressures that come our way which force short term thinking. It's a huge competitive advantage to be able to think long term and we get to serve customers much better.

Be Humble
While We Have Grown Quickly In The Past, We Recognise That There Are Always Challenges Ahead To Tackle

We believe that no matter what happens we should always be respectful of everyone. While we celebrate our individual and team successes, we are not arrogant nor do we treat others differently from how we would want to be treated. Instead, we carry ourselves with a quiet confidence because we believe that, in the long run, our character will speak for itself.